The ten commandments of propaganda
"There is no escape from propaganda. Propagandists shape the informational sociology of our time. The Ten Commandments of Propaganda serves two purposes: offense and defense. It dispels mistaken, trivializing ideas about what propaganda is, and it is also a comprehensive guide to using and understanding propaganda effectively. The term propaganda holds a negative connotation in many people’s minds due to its historical associations with totalitarianism and ideological crusades, but in fact the same methods and techniques of propaganda are employed by all types of political systems, social movements, and commercial or non-profit enterprises. In essence, propaganda is the scientific art of interpreting someone else’s reality for them in order to benefit the propagandist. Propaganda is junk food for the mind. Like purveyors of junk food, propagandists thrive upon your lack of time and energy, and your need for instant gratification. They are more than willing to do your thinking for you. In equal parts theoretical discourse and practical guidebook, whether the reader desires to be an informed user, consumer or critic of propaganda, this work provides much-needed lessons about one of the most subtle, but vital, forces of our information-saturated age. The Ten Commandments, although easy to understand, have profound ramifications."-- Site de l'éditeur
handbooks
201 pages : illustrations ; 22 cm
9781907166815, 1907166815
1047614126
Control the flow of information
Reflect the values and beliefs of the audience
Disambiguate
Use group pressure to horizontally shape beliefs and behavior
Cognitively penetrate and stick
Distance the propaganda from its source
Accommodate informational needs and habits
Address psychological, spiritual & social needs
Personalize and dehumanize as appropriate
Dispense truth, facts, logic and science
Demonstrate good ethics (and don't get caught)
"London 2012"
"First printed edition published in 2013"--Verso de la page de titre