Scribner's Magazine

way and Conrad Aiken, for example-will be features of our programme, but there will also be stories printed for the sheer fun in them and stories for the sake of the story.

We are beginning in this number "The Greene Murder Case" by S. S. Van Dine, following the cordial reception of "The 'Canary' Murder Case" by the same author. The success of "The 'Canary"" lay chiefly in the fact that, aside from its literary excellence, it was a corking good story. It was an unusual sort of serial, critics said, for a magazine such as SCRIBNER's to publish.

This quality of "unusualness" may be expected from SCRIBNER'S. A hobo and a bishop and a college president all have something to say. Political personalities—with their virtues as well as their faults—have particular significance at this time. Men who were in the thick of the fighting in the late war view its high moments through the perspective of ten years. Business, science, politics, religion, sport-all these will be treated in a manner in keeping with the new era. Those who view the coming decade with honesty, robustness, and hope will find pleasure in the new SCRIBNER'S MAGAZINE.

This advance in editorial policy is accompanied by an equally modern development in the physical appearance of the Magazine. When the first number of SCRIBNER'S MAGAZINE appeared, dated January, 1887, it bore a cover designed by the late Stanford White, architect of the old Madison Square Garden and many other notable buildings. The rich tone of that cover has been a distinguishing mark of the Magazine. The color will remain the same.

The new cover has been arranged by Gordon Aymar, with a series of decorative motives by Rockwell Kent, whose virile designs and technic have marked a distinct advance in the art of the country.

After much care in experiment and study, SCRIBNER's is adopting a new type face. This type was designed in 1926 by George William Jones, at the Sign of the Dolphin, London, from one used by Jean Poupy, of Paris, in 1582. The original face was undoubtedly designed by Claude Garamont, or Garamond.

The type has been given the name of Linotype Granjon Old Face

by way of compliment to Robert Granjon, the great French type designer

and printer of the sixteenth century—a somewhat ironical designation,
as a typographic expert has observed, for "it would seem that Garamont's
name, having so long been used on a design he never cut, is now by
stern justice left off the face which is undoubtedly his."

Not only in type and cover but in method of illustration as well is
SCRIBNER'S MAGAZINE new. We shall obtain unusual drawings of timely
subjects and the work of modern artists and present them in the best
manner practicable in modern printing. Some will be grouped and others
singly inserted on a specially made coated paper and given every care
in reproduction. We shall also use artistic photographs of personalities.
The Field of Art will continue to be illustrated but the pictures will be
grouped on the special coated paper, thereby obtaining greater effective-

ness.

The type face, which was selected for its legibility, will be comple-
mented by a special eggshell paper made according to our own specifica-
tions. This combination makes the printed page easily readable and
causes beauty and usefulness to coincide.

The stock for the cover is a special coated paper, also made accord-
ing to our specifications, and well suited to the design.

SCRIBNER'S MAGAZINE will continue to be printed and bound at our
own press at 311 West Forty-third Street, New York.

A house with an experience of more than eighty years in book pub-
lishing and of more than sixty in the magazine field places its resources
at the disposal of the new SCRIBNER'S MAGAZINE.

CHARLES SCRIBNER'S SONS.

SCRIBNER'S

MAGAZINE

-January, 1928

The Greene Mansion, New York Frontispiece

The Greene Murder Case-Serial

A Philo Vance Story. Chapters I-VII

Vieux Carré

Sketches of Old New Orleans

Andrew W. Mellon

With a portrait by Leopold Seyffert

O'Meara, The "Mayflower"-