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New ENCYCLOPAEDIA BRITANNICA Must Be Raised

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ORDER NOW-AND AVOID DELAY IN DELIVERY
Immediate delivery of complete sets can be guaranteed in the case of orders
hat shall be received promptly. The stock now on hand will, it is believed,
be sufficient to meet temporary requirements. But it is obviously impossible
o anticipate the actual demand for the Encyclopaedia Britannica consequent
pon the impending change in the method of sale and the increase in price.
The demand for wheat, for steel rails, for boots and shoes, or any other staple
product, is known within reasonable approximation from year to year.
But no one can foretell the probable sale of an indispensable book. The wide
ublicity given to the announcement of the withdrawal of the monthly pay-
nent privilege and the advance in the price has been followed by an increase
of 125 per cent in the daily sales. Should this continue, another printing of the
work will prove to be necessary. The printing of a comparatively small edition
of 5,000 sets (145,000 volumes) requires the uninterrupted running of 16 cylinder
resses for a period of six months. India paper, furthermore, is only supplied
by one mill, while the production of the skins for binding will involve a contract
for leather far beyond the ordinary demands upon the leather manufacturers.
Will it be necessary for the publishers to print the Encyclopaedia Britannica
again before the present sale ends? How many more sets will be required before
May 28th, when the sale will be closed?

These are questions which cannot be answered now-and they can only he answered within the next few weeks by subscribers themselves.

Those who make use of the order form accompanying this notice will be ure of prompt delivery. But prompt delivery cannot be guaranteed beyond a certain number of orders, and subscribers who delay sending their orders until May, may be informed that they will have to wait until October or November before the books will reach them.

Outside measurements:
inches wide, 10 inches deep,
35 inches high. Price, $8.75 or
2 monthly payments of $5.00.

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A CLEARING HOUSE OF MODERN THOUGHT, KNOWLEDGE AND ACHIEVEMENT

Through which the layman can pass his doubts and difficulties with the certain assurance that no easonable demand for information will be dishonored. It is an absolutely necessary book, in view of the stress of life and the vast expansion of the world's activities, to any man

who wishes to be of his age and not merely in it

The work has all the compreheniveness of an ideal library, the quick Accessibility as to contents of an ordinary lictionary, and (in the convenient India japer, flexible leather-bound format) the inprecedented quality in a work of reference of being as easily handled as a magazine.

Its necessity as a resource is measured by the helplessness of even the most learned man alive in the face of the vast complex of things knowable, and its value in use by the thoroughness with which everything that can possibly interest a civilized people has been traversed and indexed by the experts who wrote it.

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If every other book in the world were destroyed, it is not too much to say that, so far as essentials are concerned, it would be possible to reconstruct the human story from its pages, in which 1,500 representative experts give an exhaustive account of all human achievement.

Vast as is the sum of human knowledge, it is finite, and it has been found possible to exhaust its essential contents within the compass of 28,150 quarto pages of 1,500 words each, and at the same time to preserve an encyclopaedic arrangement by which, with the further aid of an index volume containing 500,000 references, any isolated item of information is instantly accessible.

THE MOST USEFUL BOOK and the Cheapest Beyond all question, the new Encyclopaedia Britannica is the most useful book in the world, and at the same time, considering its enormous variety of contents, the cheapest. The purchaser pays at the rate of $4.75 for a volume containing 1,500,000 words and 250 instructive illustrations. It will still be-after this sale-a cheap book at $5.75 a volume. But

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by that time the facil-
ity of making small
monthly payments of
$5.00 (only 17 cents
a day) will be dis-
continued, and you
will have to pay at
the rate of $5.75 a
volume, and pay the
whole price in cash.
Those who wish to
complete their pay-
ments in 4, 8 or 12
months may do so at
very little more than
cash prices.

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Suede-bound set on horizontal shelves. Sold only with bookcase (included in price).

The Price of the new Encyclo- After May 28th

paedia Britannica

$29 to $50 more than at present-will not be an extrava-
gant price for the book, but it would be an extravagance
for you to pay it needlessly, by neglecting this opportunity
to pay less.

THE BINDINGS

A choice of four styles. Of these the dark red full morocco forms the handson addition to any library, worthy a collection of the most expensively-bound books. T. leather is genuine African goat skin, full thickness of the hide; the greenish black sheepskin by its flexib the ease with which it is handled, and its comely appearance, has proved the most popular with the general patis The leather is of full thickness and shows the natural grain of the polished skin; the cloth binding, with stiff board is naturally the cheapest, but for a work likely to be used constantly for years, its durability cannot be guarante There is also a beautiful binding, (India Paper) in full limp velvet suede, Prayer Book style, round comes

Form of Subscription for the LAST SALE on the
Instalment System and Before the Price is Increased

THE ENCYCLOPAEDIA BRITANNICA Co.,

120 West 32nd Street, New York.

Please send me the new Encyclopaedia Britannica, 11th edition, 29 volumes, published by The Cambridge University Press, of England. I enclose $

being (p

first payment

(payment in full) and I agree to send the second and all subsequent payments on the corresponding day of each following month until payment is complete, in accordance with the style of binding and the terms of payment indicated by the X I have placed in one of the squares below, showing my selection. It is agreed that I shall keep the books, but the title does not pass to me until the total amount has been paid. Terms, F. O. B. New York.

Please indicate style of binding desired by marking a cross X in one of the squares shown below."

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gilt edges. The leather is of full th ness, and the color mole grey. Th velvety surface offered by the natur nap of the leather is gratifying alike t the eye and the touch; having extre flexibility, the backs may be foll against each other, and the volume ri be doubled up and slipped into a cap pocket. (See photo on preceding part

INDIA PAPER AND ON DINARY PAPER The ers ordinat

compactness, flexibility, and lightness the India paper edition, in its van bindings (occupying a cubic space but 2 feet), immediately appealed to general public. Of the 60,000 already bought, 91% have been India paper and only 8% (these ba chiefly for public institutions) on orda ary paper, the same as that used for old 9th Edition.

Cash Price

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i.e.,
$203.25 cash.

$45.00 more,
i.e.,
$255.25 cash.

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AN ORDER FOR

is printed opposite. It should be off and mailed at once. The reade unless he wishes to deny himself and it may be, his children, the possessi of the most wonderful book in the world, has before him a simple a native:

He can purchase the new End clopaedia Britannica NOW for $ a volume, and while the opticr making monthly payments is d open to him.

OR

Cash Price

FULL MOROCCO (flexible).

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If you wish to have a bookcase for the India paper impression, please mark a cross X in one of the squares shown below.

(1) Single tier, solid mahogany: $14.50 cash (or 3 monthly payments of $5.00 after payments for the book are completed).

(2) Two tier, solid mahogany: $8.75 cash (or 2 monthly payments of $5.00 each).

se three preceding pages)

he can obtain the work LATER,
an agent or bookseller, for $166,
cash, and proportionately hight
prices in the leather bindings.

Should you for any reason com plate purchasing the ordinary, or th paper impression, please write for special order form. The present G prices are Cloth $130.50 (to be increas $29.00), or 29 monthly payments $5.00. Also bound in Half-Morad

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Royal 8vo. Profusely illustrated. $3.50 net, postage 20 cents

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HOW FRANCE IS GOVERNED By Raymond Poincaré

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Spring List

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THE CENTURY

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the end

Begin your subscription with the May number, crowded with values and typical of every issue of the “new spirit of THE Century.”

"Wilson's First Year" is a broad, non-partizan paper by A. Maurice Low, an English correspondent who has been stationed in Washington through several administrations.

James Lane Allen reappears as a teller of tales in “A Cathedral Singer," an idyl of New York that only this famous romancer could have written.

Rodin's Diary furnishes a group of extraordinary selections, illustrated with intimate photographs of the life and unfinished work of the great sculptor.

George Moore, Ruth McEnery Stuart, Brian Hooker, James Huneker, L. Frank Tooker, Bliss Carman, William Winter, and María Cristina Mena also contribute to this number.

ST. NICHOLAS

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Never more than now has ST. NICHOLAS deserved to be called the "best loved of all magazines." Its spring program is enriched by such outdoor features as:

"The Game I Love," series by Francis Ouimet, the boy champion golfer.

"Base-ball, the Game and its Players," by the peerless umpire, Billy Evans.

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DON'T SEND MONEY, but be sure to take advantage of this opportunity and SIGN THIS COUPON AT ONCE.

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NOTE: I have not enclosed check, as I prefer to have you open an account. I will remit $5.00 30 days

after I receive your bill.

Signed.....

Offer expires May 30, '14.

Address..

C.A.

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