Pay-per-click Search Engine Marketing Handbook: Low Cost Strategies to Attracting New Customers Using Google, Yahoo & Other Search EnginesLulu.com, 2005 - 195 psl. You've got products. You've got a website. You're ready to do business. Now, how do you get customers to your site? Pay-Per-Click Search Engine Marketing Handbook has all the answers. In this book, Pay Per Click (PPC) advertising pioneers Boris and Eugene Mordkovich share their knowledge from the most basic "Pay Per Click 101" information (how pay-per-click works; why it is so extraordinarily effective; how to craft an ad campaign that generates sales; and how to know what works, and what doesn't) to the most advanced PPC strategies being used today, including contextual advertising, click fraud, localized search, and more! |
Turinys
Introduction ____________________________________ | 1 |
Why Use PayPerClick Advertising? _______________ | 12 |
Conclusion____________________________________________ | 21 |
Controlling Your Costs | 32 |
ThirdParty Tracking Tools | 40 |
The Importance of Tracking | 47 |
How Click Fraud Affects Advertisers | 53 |
___________________________________ The Response of Search Engines to Click Fraud | 59 |
Local PayPerClick Advertising___________________ | 89 |
Types of PayPerClick Search Engines | 102 |
PayPerCall Online Advertising | 125 |
49 | 133 |
53 | 165 |
The Future of Pay Per Click Insights Into | 169 |
Conclusion | 176 |
Recommended Reading_________________________182 | 182 |
PPC Contextual | 64 |
When Contextual PayPerClick Advertising Is a Good Choice ____ | 71 |
Branding and Behavioral Targeting in PayPerClick | 77 |
Final Message From the Authors | 190 |
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Pagrindiniai terminai ir frazės
actually ad campaign addition advantage allows amount appear become behavioral branding buying cents changes click fraud competitors complete consider consumers contextual advertising conversion cost effective ensure example experience Google important impressions increase interested Internet involved keep keywords landing lead listings look major match means methods month monthly offer online advertising optimization options organic paid pay-per-click advertising performance position possible potential PPC search engines purchase ranking reach receive relevant reports Search Marketing search results searcher selling Side smaller specific spend success targeting tracking traffic usually visitors wish Yahoo
Šią knygą minintys šaltiniai
Unleashing Web 2.0– From Concepts to Creativity Gottfried Vossen,Stephan Hagemann Peržiūra negalima - 2007 |