Too Busy to Buy Books! The fascinating story of the growth How 40,000 busy people insure themselves against missing the outstanding new booksand against buying books they do not like THE HERE is hardly a book reader who does not know of the Book-of-the-Month Club. In its first year, over forty thousand of the most notable men and women in the country subscribed to its convenient service. The story of its development is interesting. It grew because busy men and women were forever missing new books they were anxious to read. The typical subscriber to this unique service had been an inveterate reader. He had kept abreast of the significant books of the day. But as his business affairs became more pressing, he lost touch with current literature. Again and again he found that, through pure neglect, he was missing important books that were being widely discussed and widely recommended. He was disappointed frequently with his own negligence, but realized that it was almost inevitable, because of the driving circumstances of his life. "If," he thought, "there were only some way in which the books I wanted could be sent to my home, I would be sure not to miss them!" How the plan works Then he discovered that the Book-of-the-Month Club exactly filled his need-and the enterprise grew because there were so many people like him. The plan of the Club is sim plicity itself. The book publishers send copies of their new books far in advance of publication to the selecting committee, which consists of Henry Seidel Canby, chairman; Heywood Broun, Dorothy Canfield, Christopher Morley and William Allen White. Out of the scores of books submitted every month, this committee selects those which it considers outstanding, for one reason or another. All of the month's finest books are listed. And the book which rates the highest in the opinion of the com mittee, is given the additional honor of being called the "book-ofthe-month," and is sent to those subscribers who indicate that they want it. Service costs you nothing Before this book is sent out, how tion of it, and of all the books ever, a carefully written descriprecommended in the month, is sent to you. If you believe you will like the "book-of-themonth" you let it come to you. If not, you ask for one of the others to be sent in its place. Even then, if you are disappointed with your choice, you may exchange the book-at no cost-for another! for more? Five authorities, Could any booklover ask whose opinions you respect, cull out the most noteworthy books for you. You are sent in advance a careful report on all of them. You have the privilege of free exchange, in case of disappointment. Also, the Club's service makes it certain that you will read the books you want to read, and that they will be delivered at your home, unfailingly, so that you can't miss them. And what is the cost of all this? Nothing. You pay only for the books you receive, at the same price as if the publisher himself sent them to you by mail. Send for a booklet which describes this unique and convenient service more in detail. Also get a copy of the current issue of the Book-of-the-Month Club News, which tells what the next "bookalso reports on other forthof-the-month" is and why, and request will not obligate you in coming noteworthy books. Your any way. SM BOOK-OF-THE-MONTH CLUB, Inc. 218 West 40th Street, New York, N.Y. Please send me without cost, the current issue of the Book-of-the-Month Club News, and also tell me how your service operates. This request involves me in no obligation to subscribe. Name Address..... City..... State...... Latest Harvard Books The Pack of Autolycus The Classical Tradition Edited by Hyder E. Rollins "Is there any modern song and poetry of the people so good as these old, earnest, innocent things which Mr. Rollins has chosen and edited with gusto and learning?"London Times. Illustrated. $5.00 A in Poetry By Gilbert Murray master-critic investigates the "great tradition" in which the poets have worked from early times; a book of mature wisdom and sound culture. $3.00 The Paradise of Dainty Devices The first modern critical edition of the most popular anthology published in Elizabeth's reign. Quite apart from its historical value the lover of poetry will enjoy its quaintness, its ingenious figures, and its rhetorical decorations. Illustrated. $7.50 The Elizabethan Public By William J. Lawrence All These By P. R. Frothingham Critical sketches of John Fiske, John Ruskin, Edward Everett Hale, William Everett, George Hodges, President Eliot, and others; with a memoir of the author by Robert Grant, and a photogravure portrait. $3.50 Prints and Books By William M. Ivins, Jr. "Exceptional in so many ways, this book has the freshness and sprightly movement which makes it appealing, readable, entertaining, even at first glance. It is refreshing to find an author who has ideas.". day Review. Illustrated. $5.00 - Satur Shakespeare Improved By Hazelton Spencer An illustrated account of the efforts the Restoration adapters made to render Florentine Architects ure and Decoration By Edgar W. Anthony The Renaissance of the By C. H. Haskins "A lucid and temperate book, dwelling, with accurate scholarship, on the hard thinking and minute work on which mediaevalism reared its poetic superstructure like fantasy and fable."- Spectator. $5.00 Harvard University Press 11 Randall Hall, Cambridge, Massachusetts O HUNT buried treasure with Steven kins and the Mutineers. Piracy, parrots and pieces of eight-that is an adventure which never loses its thrill! But there is more buried treasure in Stevenson than pirates ever hid along the Spanish Main-the treasures of his quiet travels with a donkey, his love for little children, the Scottish countryside. Stevenson, the story teller and poet, Stevenson, the man of courage and unfailing gaiety, is waiting for you to join him in intimate, joyous companionship. You will get a decided thrill when you buy your first beautiful New Century book. A thrill that will multiply as you choose your favorite books-one by one from the 165 titles, the great novels, famous plays, inspiring essays, and poetry, of the world's greatest writers. Printed from clear type, India paper, so compact that an 800-page book will fit easily in your pocket-and bound in full, genuine leather, tastefully decorated in gold-only $2.50 a volume. Just charming books to handle and to read. You'll find appreciated gifts for a cherished friend in NELSON NEW CENTURY LIBRARY INDIA PAPER- A valuable guide to your reading will be sent you CLEAR TYPE LIMP LEATHER. The book fits the pocket-the price the pocketbook-165 volumes $2.50 each. At your booksellers free if you mail this coupon. Louis XVIII By J. Lucas-Dubreton Author of "Samuel Pepys: A study in Miniature" The last remnant of Bourbon royalty, standing out as a lonely figure on a troubled horizon. $3.50 Francis By Eugene Bagger Author of "Eminent Europeans" A masterful analysis which pierces to the bottom of the soul of Francis Joseph and illumines the hidden springs of his thought and action. Illustrated. $5.00 Robespierre By Hilaire Belloc Author of "Marie Antoinette" "Hilaire Belloc, in his fluent, readable way, has created a living portrait which we feel is a true approximation of an elusive and unusual personality." -N. Y. Evening Post. $5.00 Talleyrand By Anna Bowman Dodd The life of a suave and elegant diplomat who survived six changes in government. Illustrated. $5.00 BISMARCK The TRILOGY of a Fighter By EMIL LUDWIG A group of three Plays: Camels! By Dan Streeter Author of "Denatured Africa" A modern Mark Twain explores the strange and savage peace of the Sudan. He cameleers his light-hearted way through Africa and recounts his amazing adventures and misadventures. Illustrated. $2.50 Twice suppressed by the Kaiser Basing his material on the forbidden KING AND PEOPLE, UNION, DISMISSAL Price probably $3.75 By Ludwig G. P. PUTNAM'S SONS New York London $5.00 |