THE CENTURY CO., UNION SQUARE, NEW YORK

WILLIAM W. ELLSWORTH. PRESIDENT, DOUGLAS Z. DOTY, SECRETARY, GEORGE L. WHEELOCK, TREASURER, UNION SQUARE, NEW YORK.

opyright, 1914, by The Century Co.] (Title Registered U. S. Pat. Off.) [Entered at N. Y. Post Office as Second Class Mail Matter

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selve

PACKARD

EAUTY is a human necessity. Taste is the faculty of discerning it.

Every time we make a selection for our

our home or our friends, we are revealing our true selves, and putting ourselves on record as possessing taste or lacking it.

While it is true that some will manufac ture the things the many require, it is also true that the many will demand better things.

Prestige of the producer increases in direct ratio as raw material is advanced from the level of mere utility to the higher one that seeks to beautify and convey esthetic satisfaction.

FROM A MONOGRAPH ON "TASTE" PUBLISHED IN THE GRAPHIC ARTS

Ask the man who owns one