HowTHE OUTSTANDING BOOKS ARE CHOSEN EACH MONTH The Book-of-the-Month Club has a group of five critics to select the most readable and important new books each month -Henry Seidel Canby, chairman; Heywood Broun, Christopher Morley, Dorothy Canfield, and William Allen White. They also choose the most outstanding book amongst these, and this is sent to all subscribers, unless they want some other book which they may specify. Or they need take none at all! Over 85,000 discriminating people now use this sensible and convenient service, to keep themselves from missing the best new books. It has, however, met with this interesting criticism: "I don't want anyone to select what books I shall read. I want to choose my own books." What force is there in this objection? AVE you ever given thought to the considerations that now move you in deciding id any book? You hear it d by a friend. Or you see an tisement of it in a newspaper. a read a review of it by some whose account of it excites nterest. You decide you must that book. Note, however, has happened: it is always mendation, from some source, Hetermines you to read it. your choice is completely ut you exercise your choice !recommended books. 7, what would be the differf you belonged to the BookMonth Club? Strange to pon analysis, you will find practice you would be enabled cise a greater liberty of choice bove all, you would actually ebooks-without fail-that cided to read. How? w the "Book-of-theMonth" is Chosen ablishers of the country subhat they themselves consider mportant books to the BookMonth Club, far in advance blication. Each member of ommittee reads these books ndently. Once a month they and choose the one they upon as being the most outng among those submitted is called the "book-of-the month"-and usually they select What is the effect of this? You Nevertheless, tastes differ. This combined vote of the judges is not considered infallible, and you are not compelled, willy-nilly, to accept it. Before the "book-of-the-month" comes to you, and a month before it is published, you receive a carefully written report describing the sort of book it is. If you don't want it, you specify that some Handed to you by other book be sent instead. You make your choice from the other important new books, which are recommended by the Committee, and carefully described in order to guide you in your choice. If you want no bock at all, in any one month, if none of them appeal to you, you specify that none be sent. The only obligation you have as a member is to take as few as four books a year-out of from 150 to 200 that are reported upon by the Selecting Committee of the Bookof-the-Month Club! Satisfaction Guaranteed The ultimate result, therefore, is that you really choose your own books-but with more discrimination than heretofore-and moreover, you are given a guarantee of satisfaction with every book you obtain upon the recommendation of our Committee. The cost of this thorough-going, sensible and convenient service is-nothing! The cost of the books is the same as if you got them from the publisher himself by mail! Send for our prospectus which explains how smoothly this service is operating for over 85,000 discriminating people. Your request will involve you in no obligation to subscribe. BOOK-OF-THE-MONTH CLUB, Inc. 4-M Insures Correct Posture The Eyes of the World Need It At last a Long Felt Human Want is Filled by the Invention of this Great Necessity-Dr. Farrington's Portable Reading Table for the Lap Conserves and Prolongs the Here is the helper you have always needed. It saves -FEEL RIGHT Think what this means! Comfort, enjoyment,greater mentaland phyBical energies. Greater facility for mechanics of reading or writing. Genuine relaxation. The Farrington allows you to assume a comfortable position when reading, writing, etc. Students Delight In Its Use Men, Women and Children Should HAVE A FARRINGTON You cannot afford to go longer without this remarkable device for the conservation of your vital forces. It will help everyone who reads, writes, or works. It is indespensable to invalids, sick folks and shut-ins. Nature Demands Its Use WEBSTER INTERNOO DICTIO Supreme Auto AGift tol It will be tras KOE Webster's The Merriam Webster What a gift-the greatest single-volume refer ence work in existence. Think how YOU would like to own it THEN you can sense the thrill it will bring when you GIVE it. With its clear, concise information on more than 452,000 subjects what a help it will be to the student, the reader-to the whole family circle A Reference Library in One Volume 2,700 pages containing 452,000 entries, 408,000 vocabulary terms; 12,000 biograph ical entries; 32,000 geographical subjects; 100 valuable tables; 6,000 illustrations. The "Supreme Authority" Hundreds of Supreme Court Judges praise the NEW INTERNATIONAL as their authority. The presidents and department heads of the lead ing Universities, Colleges, and Normal Schools give their indorsement. The Government Printing Office at Washington has used the MERRIAMWEBSTER as standard for more than fifty years Thousands of NEW WORDS It contains thousands of Bergsonism, com stockery, duralumin, electron, Freudian, WEBSTER'S Hooverize, inferior INTERNATIONAL ity complex, insulin, moron, novocaine, psychoanalysis. DICTIONARY Chicago, Address Illinois 1000 Book Lovers Helped Us inally Perfect the Book Club Idea in This Amazing Form! 12 New Books-the Outstanding Ones One selected each month as the best by an eminent Board of Editors 12 Books of Established Reputation Chosen by you in advance from a large list. 24 Books in all for $18 (Special time payment plan if you wish) E Book League plan is tremely simple-so simn fact, it is a wonder no ver thought of it before. Fr of the first to join have said that in their opinion "the final perfection of whole book club idea." th year membership in Book League of America esyouto twenty-four books, plete year's reading. elve of these will be the best s of the year, including fiction, aphy, history and drama, sefor you from the maze of itles by a distinguished Board litors, and sent to your door Before they are in the bookshops. E new books like these re you an idea of the type of current which will be selected, books such Bridge of San Luis Rey by Thornton r, The Life of Christ by Papini, Death for the Archbishop by Willa Cather, apoleon by Emil Ludwig might have hosen in the past if The Book League hen been in existence. Books like are sent to members each month in ial paper-covered volume, similar to ontinental type of edition so popproad. It is called The Book League ly and is printed on high-grade paper from large readable type, sewed like a regular book, and containing, And equally as important In addition, your membership in the Book The BOOK LEAGUE of America INCORPORATED 80 Fifth Avenue, New York City Outstanding "Buy" in the Book World Today. as Robinson's Mind in the Making, Wells' Outline of History, The Way of All Flesh, and Green Mansions. These standard books are published exclusively for members, in beautiful private editions, with specially designed type pages, the best board bindings. An unique opportunity You have always realized the vital importance of reading good books. Not only is it a matter of culturedeeply enjoyable, satisfying and worth while in itself-but it is also perhaps the most stimulating of all pursuits, the prerequisite of a well-balanced, successful life. But what happens? The days rush along; you are busy with your workaday affairs. A book you may occasionally want is not conveniently available to you, and you never get around to making that "special effort" required to obtain it. The Book League of America solves this whole problem for you. As a member, you receive twenty-four books delivered post free to your door for $18.00, an average of 75c per book-a price made possible only through the whole unique plan that The Book League represents. Mail the coupon today for full information and a free copy of "Living Literature." |