Darkness tiny button on the wall.... the pressure of a finger .... a room ablaze with light. Clean simple economical .... .... .... safe .... the most common, best known use of Electricity. Your Investment Requirements differ with varying economic conditions and with changes Our service, backed by forty years of broad experience in HORNBLOWER & WEEKS E LECTRIC companies in the great Southwest find in natural gas a fuel which makes their generating costs comparable to those of efficient hydro-electric plants in other parts of the country. No stoking, no ashes, no smoke, no fuel storage, ease of control and complete reliability are some of the advantages of the gas-fired boiler. Natural gas companies are consequently enjoying not only a steady increase in their own business, but are participating in the expanding business and earnings of the electric companies. Among the big-volume customers of American Natural Gas Corporation in Texas and Oklahoma are some of the leading electric companies of that fast-growing region. 225 South 15th St. 30 Federal St. 231 South La Salle St. 548 South Spring St. ΜΙΝΝΕΑΡOLIS McKnight Building If you lost YOUR business what would you have left? ECENTLY, a retired mid-western bus☑iness man submitted his list to our vestment Service Department for anals. It was a substantial one, totalling arly $2,000,000. He had built this fortune over a period twenty years, by putting a portion of his siness earnings into investment secures. At first, when his business was maller, he was able to buy only one $1,000 nd at a time. As his business grew, he ught in progressively larger units. By 1915 was buying bonds in blocks of $5,000 an issue, and in 1919 his usual purchases ere $10,000 or more of single issues. Then, during the depression in 1920, business began to slip. He sold only e particular kind of merchandise, by il. There was nothing else to fall back . To keep his plant in operation, and mulate sales by advertising, he dipped into his company's reserve. But the popularity of his product still waned. During 1920 and 1921 he exhausted the Company's surplus in an unsuccessful effort to revive his business. He then realized that his product had become obsolete—that there was practically no more public demand for it. So he did the wisest thing-he decided to liquidate entirely. By so doing he realized only a small sum. But instead of being left penniless, he had his personal reserve. Nearly $2,000,000 safely invested in well-diversified securities. No need for him to worry. Most successful business men fail to learn this lesson until too late. We invite any responsible business man to discuss the subject with us on the basis of constructive policy-not necessarily with immediate buying in mind. WILLIAM R. COMPTON COMPANY Investment Securities 44 Wall Street, New York |