ake yourself, and this magazine as an example! An interesting illustration of why IF you are a book-reader, you are thumbing more or less carefully through these pages to learn what you can about the new books. Advertisements of most of the reputable publishers are represented here. Some of the descriptions of the books will impress you; others you will set down as "blurbs." Now and then, perhaps not often-something in you will click. "There's a book I surely want to read. I mustn't miss it!" Fine! And then what happens? Judging from the past, what are the chances of your reading the few books that you are so sure you will enjoy, that you know other people of like taste with you are now reading and discussing, and that will be a genuine deprivation to you if you miss? How often in the past have you experienced that "click," and then, through oversight and forgetfulness, done nothing whatsoever about it! 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