Puslapio vaizdai
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To be sure of your October copy, please
either subscribe on the attached coupon or
leave a definite order with your dealer.

The Atlantic Announces For October

BUSINESS AS USUAL IN PUKA-PUKA By Robert Dean Frisbie

The fine art of trading in the South Seas.

'EVER GRATEFUL FOR THE PRIZE'

By Agnes Repplier

Pointed and profitable comment on views widely held. THE THREE WISHES

A shrewd and original story.

By Margaret Munsterberg

THE FAULTY FINANCE OF OUR COLLEGES

By William B. Munro

No idle criticism here. Professor Munro gives chapter and verse for his strictures, and talks straight out.

THE BISHOP'S NEW SPECTACLES

By the Right Reverend Charles Fiske With candor and with vigor, Bishop Fiske defends his churchmanship. A CONSERVATIVE'S APOLOGY

By Paul Shorey

The evolutionists have their own sins to answer for; a paper provocative and highly entertaining.

THE ATLANTIC MONTHLY COMPANY

Rumford Building, Concord, N. H., or

8 Arlington Street, Boston (17), Mass.

Α.Μ. 9-28

Gentlemen: Enclosed find $4.00* for a fourteen months' new subscription to the Atlantic Monthly, beginning with.

Name.

City

*Foreign postage $1.17 extra

.number.

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The Basis of
Good Judgment

Management is often capable of better judgment
than it uses.

It is not so much the lack of capacity to judge correctly as it is a lack of correct facts and figures on which to base judgment.

Business climbs from red to high black on knowledge of conditions, coupled with sane action.

When management establishes a competent source and better supply of Knowledge, the waste in its previous judgment is apparent.

Modern Accountancy develops the knowledge and organizes the sources of it. The judgment of good management applies it. Greater success is

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COTTON

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HE White Fireman symbolizes the LossPrevention Service supported by insurance companies. This service includes: Consultation on proposed structures, that they may be as fire-safe as possible. Inspection of property, with recommendations for the reduction of firehazards. Maintenance of the Underwriters' Laboratories for the testing of building materials, the practical trial of fire extinguishers and other protective equipment, the examination of electrical apparatus and materials. Various other kinds of technical assistance for the furtherance of property conservation. The North America Agent will tell you how to secure this valuable service.

Insurance Company of
North America

PHILADELPHIA
and

Indemnity Ins. Co. of
North America

write practically every form of insurance

Toperty Owners may Secure Loss-prevention Service through Responsible Insurance Agents

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BLOOD and SAND ..

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flavored melody-has been newly re corded on Victor Red Seal Records by Maria Jeritza, of the Metropoli tan Opera Company. Every note of her lovely soprano voice, every subtlety of her spirited performance is reproduced with unbelievable realism.

The most beautiful music in the world, interpreted by the foremost artists and orchestras, is always at your command with Victor Red Seal Records. There is literally no limit to the pleasure they will give you, wher ever and as often as you wish. Ask the nearest Victor dealer to play you the Habanera (8091) or any other Red Seal selection. You will be thrilled and delighted. .. Victor Talking Machine Co., Camden, N. J., U.S.A.

..

VICTOR

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