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It's the money

you spend wisely that counts

SOMEONE has said that a rich man has more fun keeping a budget than a man of moderate means. Because the money he saves is tangible, he can see it and invest it, and put it to work. However, a budget is an invaluable help to anyone.

A budget helps you keep the right proportions between expenses, prevents you from spending more than is best for food and rent, or crimping more than you should on entertainment and luxury. But a budget is not a reason for getting cheap things, things in which you forfeit quality by attempting to save on price. A budget says to you: "Here is the amount of money you should spend for this. Spend all of it, but don't spend more. "And it is up to you to get the best that can be got for that amount.

The person who spends his money wisely, who likes to get the utmost for it, always finds out from advertisements how he can spend it to the best advantage.

It is surprising how much more wisely you can buy if you make it a habit to read advertising. A little more value here.. a little better workmanship there . . . in this thing slightly more durability

that product perhaps a bit finer. And every cent of money you spend for advertised merchandise will bring you greater comfort, a higher quality of goods, and a standard of excellence that is nationally recognized.

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It certainly pays to read the advertisements

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Step over

the Threshold of a NEW ADVENTURE in Home Comfort and Convenience!

Many are already experiencing it The pleas ure is yours-your family's-at your bidding! You have thought of oil heat for your home-have planned to enjoy it some day... but why remain on the threshold of so great an adventure in better living?

The engineers who pioneered the oil burner have perfected Electrol to a point you may not have realized! The improved Electrol gives you that degree of dependable automatic heat which you have wanted. Truly an investment in permanent comfort... Always the temperature you like best, regardless of the weather. Electrol is All-Electric.... Entirely Automatic...Economical. Produces a surprising volume of heat without waste of fuel. Governed in every phase of its quiet operation by

The Master Control which stands watch like a living sentinel at your furnace door, regulating the oil, the electric ignition and combustion - safeguarding your comfort day and night.

Why not give your home this modern automatic heat-a satisfactory and lasting adventure in greater comfort and convenience for the hours you spend indoors!

Wherever Electrol is sold, you will find a complete oil heating service backed by a sound, large and growing manufacturing organization. Sizes for every type and size of building. Convenient terms, if desired. Your request will bring the enlightening booklet, "The Master Furnace Man."

ELECTROL INC. of MISSOURI 187 Dorcas St.

St. Louis, U. S. A.

ELECTROL

The OIL BURNER with The Master Control

STED AS STANDARD BY THE UNDERWRITERS' LABORATORIES, AND BEARS THEIR LABEL

CHARLES COFFIN-MEDAL.

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THE CHARLES A. COFFIN MEDAL ⚫ awarded the Puget Sound Power and Light Company, Seattle, Washington. A. W. Leonard, President.

for the

"MOST DISTINGUISHED SERVICE"

to a Great Industry

The Charles A. Coffin Foundation Gold Medal, given annually to the company which has contributed most to the development of electric service, has been awarded for 1927 to the Puget Sound Power and Light Company.

Since the establishment of the fund six years ago, two Stone & Webster Companies, one railway and one light and power, have won the Coffin Award-the highest honor in the industry for excellence of operation.

STONE & WEBSTER

INCORPORATED

OPERATE

FINANCE

BUILD

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