Puslapio vaizdai

You Can Now Enjoy the Distinction of Being the FIRST to Read

the Books that the Nation Will be Discussing a Few Weeks Later

[ocr errors]

And SAVE MONEY at the Same Time!


HE six books pictured above were brought to your attention by friends who had read them. They urged you to treat yourself to the pleasure and entertainment they contained. Finally, when the books had been talked about and written about and reviewed and praised by magazines and newspapers all over the country you finally read one or two of them in self defense. And you enjoyed them! Everyone enjoyed them. They are the cream of the past publishing year.

On the same day that each of those books was delivered to the bookstores, the members of The Literary Guild of America received a special edition of the same title through the mail, postpaid, at their homes. They did not have to wait for any one to tell them bow good those books were, the Editorial Board at the Guild had learned that months before.

There is an undeniable thrill that comes with being an insider especially in artistic fields. There is prestige and distinction for the man or woman who nows beforehand what books will later attain videspread success.

Memberships are FREE

in the LITERARY GUILD The many advantages of membership, the prestige of being associated with such a work, the actual cash saving on the price of new books, and all the other privileges enjoyed by members create the impression hat the Guild is limited to wealthy patrons only.. THIS IS NOT THE CASE!

Membership in The Literary Guild is absolutely free. You pay only for the books you receive and much less than full price for those.

The Price Is Soon To Be Advanced

To maintain the high standard of quality in both
contents and format of Guild selections, it has been
found necessary to raise the annual subscription fee
slightly. This price advance does NOT take effect at
once! You can still join the Guild and enjoy the maxi-
mum saving that has been given members from the
beginning. You can start your subscription with any
of the previous Guild books you wish, choosing any
book illustrated above that you have missed.

Mail the coupon at once for your copy of WINGS,
an illustrated booklet which describes the Guild
plan fully, absolutely free and without obligation.
The Literary Guild of America, Inc.
Dept. 29-A.M..

New York, N. Y.

The Literary Guild of America, Inc., Dept. 29-A.M.

55 Fifth Avenue, New York, N. Y.

Send me a copy of WINGS and tell me how to become a member of the Literary Guild before the price goes up.

[blocks in formation]


[graphic][subsumed][subsumed][ocr errors][subsumed][ocr errors][subsumed][subsumed][subsumed][ocr errors][merged small][subsumed][subsumed][ocr errors][subsumed][merged small][merged small][merged small][merged small][merged small][merged small][merged small][merged small][merged small][merged small][merged small][merged small][merged small][merged small][merged small][merged small]
[ocr errors][ocr errors][merged small][ocr errors][merged small][merged small][merged small][merged small][merged small]

In 16 years we have not published a more dramatic story than this

Talmost threw $10,000 into the

HIS is the story of a man who

waste basket because he did not
have curiosity enough to open
the pages of a little book. Have
you read one single book in the
past month that increased your
business knowledge or gave you a
broader business outlook?

The scene took place in a bank
in one of the southern cities of
California. The Vice-president,
who had sent for a representative
of the Alexander Hamilton Insti-
tute, said to him:

"I want your help in making a little private experiment among

the junior officers of this bank. We have got to appoint a new cashier. I hate to bring a man in from the outside, and yet I am not at all sure that any one of our younger men is ready for the position. Here are the names of five of them. I want you to send a copy of 'Forging Ahead in Business' to each one, but without letting them suspect that I have had a hand in it. Then call and tell the story of the Institute's training to each one separately and let me know how he receives it.

[ocr errors]

"I enrolled for your Course in New York years ago,' he explained. "It gave me my first real knowledge of the fundamental principles of business. It meant everything to me, and I have an idea that there is no better way to test a man's business judgment than to see how he reacts to the opportunity it offers."

The five copies of "Forging Ahead in Business' were mailed, and a few days later the representative of the Institute called. One of the five men was on a vacation; three had tossed the book into the waste basket. They "knew all about it already"; they were "not interested." The fifth had his copy on his desk unopened. To that fifth man the Institute representative said:

"You may not suspect it, but there is a check for $10,000 in that little book." "Don't kid me," the other answered.

"I'm serious," was the reply. "I'll see you tomorrow.'

The following morning the Institute man was called on the 'phone. "I think I found that $10,000 check last night," said the man at the bank. "If you're down this way to-day, drop in. I'd like to enrol.'

A few months later the directors of the bank appointed him cashier: his upward progress had begun. One of the first friends whom he notified of his promotion was the Institute representative.

"It gives me a cold shudder," he said, "to remember that I was just on the point of throwing that little book into the waste basket $10,000 and all."

[ocr errors]

Few men realize how eagerly business leaders are looking for the heads that stick up above the mass for the men who by any sort of special training or ability have marked themselves for larger things.

[ocr errors]

For business nowadays develops the specialist- the man who knows his own department well, but who is so close to his job that he hasn't had time to learn the broad fundamental principles upon which all business is built.

Do you want more money? Ask yourself this: "Why should anyone pay me more next year than this year? Just for living? Just for avoiding costly blunders? I am devoting most of my waking time to business what

am I doing to make myself more expert at business?" Here is the Institute's function in a nutshell: It first of all awakens your interest in business, stimulates your desire to know, makes business a fascinating game. And second, it puts you into personal contact with leaders, thrills you by their example, makes you powerful with their methods. Is it any wonder, then, that Institute men stand out above the crowd?

"I said to him, "There is a check for $10,000 hidden in

that book."

Thousands of men will read this page. Hundreds will turn aside, or cast it into the waste basket, as those three men in the California bank threw their copies of "Forging Ahead in Business" into the waste basket. But a few hundred will be stirred by that divine emotion curiosity which is the beginning of wisdom. They will send for "Forging Ahead"; they will read it, and like the fifth man, will find a fortune in its pages.


In Canada address Alexander Hamilton Institute, Ltd.. C. P. R. Bldg., Toronto


620 Astor Place


New York City

Send me the new, revised edition of "Forging Ahead in Business," which I may keep without charge.





Please write plainly


The Intelligent Woman's Guide to Socialism and Capitalism, by Bernard Shaw. New York: Brentano's. 1928. 8vo. xlvi+495 pp. $3.00.

IF Mr. Bernard Shaw, with his power of derision and his glancing wit, has been hitherto ranked among the cynics of the world, this reproach must be forever withdrawn. In his Guide to Socialism, which is addressed to women on the same principle that the apple was proffered to Eve, he proves himself to be a true believer in that most difficult of all creeds, the perfectibility of the human species. He says (and his whole system depends upon his being right in this one matter) that men and women will strive their utmost without the spur of individual ambition, without that normal desire for selfadvancement which stands responsible for the progress of the world. 'No external incentive is needed to make first-rate workers do the best work they can.'

If this be true, if men of power stand ready to make what concessions are required by a process of scientific leveling, and if men of weakness can be 'jacked up' to take their share of a common burden, then the apparently insuperable obstacles to socialism come to nothing more than a change of government, which is simple as compared with a change in the human spirit. Mr. Shaw sees with clear eyes the fear that broods forever over a poverty-stricken world, the demoralization that follows all subsidies and doles, the sinister power of money that can clog the wheels of justice, shield the wrongdoer, and dominate politics and industry. Submission to wealth, he insists, is not submission to authority; it is submission to a threat. 'Even the mountains,' says a Turkish proverb, ‘fear a rich man.'

It must be confessed that Mr. Shaw's arguments against the happiness conferred by wealth on its possessor are unconvincing, and reminiscent of similar arguments in the virtuous storybooks of my childhood. His views on religion have the peculiar thinness that comes of trying to divine the force of a current by standing on its brink. His views on peace and war are save for a petulant word now and then like the 'insane spite of the Allies of the robustly standardized order familiar to us all. His views on Prohibition have the touching simplicity of one who loves it 'from afar.' But these are side issues. The main argument is presented with vigor and lucidity. The book is eminently readable, in spite of its merciless length and occasional repetitions, because of its incisive imagery, and because it is written in a style as

appealingly plain as Defoe's. Above all, it is assured. Mr. Shaw is able to survey a vast and complicated civilization without seeing a single cross vista. His belief in the possibility of indoctrinated and collective virtue stands the strain of observation and experience. His appeal to England, which he knows, is stronger than his appeal to the United States, which he does n't. Santayana says: 'It will take some hammering to drive a coddling socialism into America.' Leading strings we have in plenty; but the race for wealth is open to all, go as you please, and the Devil take the hindmost.


A Mirror for Witches, by Esther Forbes. Boston: Houghton Mifflin Co. 1928. 12mo. 214 pp. Illus. $2.50.

THIS story of old and unhappy things is written simply, in those ‘plaintive numbers' which are chosen by wise folk intent on conveying dignity and tragedy to their readers. David Garnett used them well in Lady into Fox and Sylvia Townsend Warner in Lolly Willowes. And Miss Forbes in her new book has used them with great and lovely skill. 'Everything reminded him of Doll - the birds that sang, the flowers in the grasses, even the mystery and the silence of the dawn. Yet these things should not have reminded him of a woman, but of her Maker.' The fifty thousand words (or less) which tell the tale of Doll Bilby, the witch child, her fantastic, cruel life and her bitter death, are sketched with no waste of imagery, no reveling in detail, but with conscious care for the necessary touch, for the perfect figure, and, above all, for the necessary tone. That is why Miss Forbes's plaintive numbers, like the 'melancholy strain' of the solitary reaper, linger in the inward ear long after they are heard no more.

One of the chief charms of A Mirror for Witches is the extreme deftness of the characterization. Economical as is Miss Forbes's method, her people are unforgettable: Jared Bilby, a thwarted poet; Hannah, his wife, beset by jealousy and suspicion of Doll; Titus Thumb, most normal of youths set over against Doll's 'demon lover,' whose villainies we might in a thoughtless moment forget in the consummate and bewitching art of his love-making by moonlight in the white birch thicket. Most delicate and poignant of all is Mr. Zelley, the Puritan minister, who did not really pray at all, that is, as Mr. Increase Mather prayed, but who in Doll Bilby's cell by her straw bed talked to God as you might talk to a friend, and sweated in agony of

[ocr errors]
[ocr errors]
[ocr errors]




« AnkstesnisTęsti »