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A

you

dvertising has been a factor-an important factor-in the success of Ivory Soap. But-would

you

buy Ivory Soap if you
could

get
better

soap

for the price you pay for Ivory? No!

Would buy Ivory Soap if you could get another soap, as good as Ivory, for less than you pay for Ivory? Of course not.

Advertising is merely an evidence of a manufacturer's faith in the merit of an article.

Continuous advertising is proof of the public's confidence in it.

Ivory Soap has been advertised, continuously, for more than thirty years.

For bath, toilet and fine laundry purposes; for the

nursery; for shampooing; for everything and anything
that necessitates the use of a better-than-ordinary soap,
Ivory Soap is unequalled.

Ivory Soap.. 9944400 Per Cent.Pure

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