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Careful and Judicious Advertising

is the handmaid of

Business Success

The Chicago Times-Herald

stands without a peer in the field of modern journal-
ism. Its circulation

Built Upon Merit Alone

is substantial and reliable, thus making it

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Unsurpassed as an Advertising Medium

The leading advertisers use its columns. Rates fur-
nished on application.

The Chicago Cimes-Herald

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Ten years ago we organized the HOUSEHOLD JOURNAL. We have spent since 1886 over ONE HUNDRED THOUSAND DOLLARS in advertising our magazine and now carry $5,000 worth of advertising in every issue. We believe if we can increase our circulation by a liberal expenditure of money, we can prove to the many advertisers of America that the Household Journal is the best medium extant-so propose appropriating $20,000 the next month in free gifts to those who are willing to spend a few moments in an interesting and instructive contest.

READ CAREFULLY OUR LIBERAL OFFER

We give below ten familiar adages or quotations. In each we have dropped words and replaced dashes. Now, we faithfully and honestly promise to give any person who sends us the correct list,

A PRESENT OF FOUR HUNDRED DOLLARS

It will take a little time and care to send us the correct answers, but the effort will prove interesting and instructive and may be the means of laying the foundation of a fortune, as many of our wealthiest men have started with less than $400. We do not expect but few correct lists, if any, but in case of a large number we will divide the Four Hundred Dollars equally between the persons sending the ten neatest and nearest correct lists, guaranteeing at least $40 to each.

There will be many hundreds who will be unable to send full lists owing to limited education, inability of access to encyclopedias, reference books, etc., so to leave none disappointed in securing the $400, we will

GIVE TO ANY PERSON SENDING BUT FOUR CORRECT ANSWERS

a present selected according to neatness and most number of correct adages from the following articles: Columbia Bicycle, Steinway Piano, Beethoven Parlor Organ, Solid Gold Watch, 1 dozen Rogers' Silver Spoons, Diamond Pin, Pair Lace Curtains, or Set of Chambers' Encyclopædia, and positively guarantee present to be worth from $3 to $100.

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NO EXPENSE TO YOU. We do not want to make a penny on this offer as we are satisfied with future results, for if we can show advertisers a truthful, bona-fide subscription list of Five Hundred Thousand, we can increase our income alone Fifty Thousand Dollars a year from advertising, so in sending in your list send us but 25 cents for your subscription to our interesting magazine. This amount is credited to you, as we will not recognize any list unless amount is enclosed with letter, for we do not propose to award our gifts to parties who are not on our books as paid subscribers. We are not after the small sum (25 cents) for that barely pays the actual cost of post-office or express-order fee in sending the cash to successful contestants or expense of postage or expressage (as we send same prepaid) on our other gifts which everyone receives who cannot correctly answer entire list.

OUR GUARANTEE. Remember we are now ten years in existence and have established a reputation that is worth a half million of dollars, so we cannot risk any dissatisfaction. so if you have answered the numerous "Puzzle Contests" which are flooding the country and have been unfairly treated or unsuccessful, do not hesitate in recognizing our offer, for we positively guarantee to refund any contestant the subscription fee. 25 cents, if not satisfied with our methods. We refer to any bank or mercantile agency of our financial standing and honest dealings. Distance of contestants makes no difference as our committee of awards are responsible business men of Philadelphia and will carefully examine each list. Write your name and address plainly, and direct letter with subscription entrance fee in silver or 13 2-cent stamps to Household Journal Publishing Co., Philadelphia, Pa.

The Man Who Shoots

Is Easy to Select a Christmas Gift for. A

WINCHESTER

Repeating or Single Shot Rifle, or Repeating Shot Gun

Will Surely Please Him. They are Used by Two Million Shooters
Winchester Arms and Ammunition are Sold Everywhere
FREE-136 Page Illustrated Catalogue.

WINCHESTER REPEATING ARMS CO., New Haven, Conn.

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IT HAS SIMPLIFIED PHOTOGRAPHY.

A ROYAL GIFT for the HOLIDAYS,

The

COMPLETE WITH METAL

ADLAKE CAMERA

IT IS A PERFECT INSTRUMENT FOR TAKING

INTERIOR VIEWS, HOME PORTRAITS,

AND FAMILY GROUPS.

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has the finest single achromatic Lens that money will buy. The Shutter is adjustable for time or instantaneous work; is simple and certain in action and cannot get out of order. The diaphragm has three stops and there are two View Finders that find. The ADLAKE takes 12 pictures on glass plates at one loading. Standard size 4x5. No Extras. Get your plates anywhere.

Send at once for our free "ADLAKE CAMERA BOOK." That tells all about it. Sample mounted photograph, 5c.

PLATE HOLDERS. Prepaid tony $1200 The Adams & Westlake Company

part of the United States for

114 ONTARIO ST., CHICAGO. New England Agents; Andrew J. Lloyd & Co., Boston.

CHADI ADI ADIC DIADIADIADIADIADA DI DA

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