MARKETING 3.0: FROM PRODUCTS TO CUSTOMERS TO THE HUMAN SPIRIT
Wiley India Pvt. Limited, 2010
About the Book : - Explains the future of marketing-and why most marketers are stuck in the past: The new model for marketing treats customers not as mere consumers, but as complex, multi- dimensional human beings who are active, anxious, and creative. Marketing 3.0 addresses the complexity of the human spirit. The best companies right now, such as S.C. Johnson, are creating products, services, and company cultures that lead, inspire, and reflect the values of their customers.
About the Author : - Philip Kotler (Chicago, IL) is the S.C. Johnson Son Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management, and one of the world's leading authorities on marketing. His writing has defined marketing around the world for the past forty years. The recipient of numerous awards and honorary degrees from schools all over the world, he holds an M.A. from the University of Chicago and a Ph.D. from MIT, both in economics. Kotler has an incredible international presence --his books have been translated into approximately twenty-five languages, and he regularly speaks on the international circuit.
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